Privacy Practices

Last Updated: 10/12/21

At, founded by Joanne Victoria and owned by Penny Pepper LLC, we take privacy seriously and will only use your personal information with your consent to engage with you.

Data Collection


What are cookies?
  • Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ‘session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in.
Necessary Cookies
  • This website uses cookies by our trusted content network, Cloudflare, that cannot be disabled to identify trusted web traffic.


  • We use Google Analytics to track visitors on this site.
  • Google Analytics uses cookies to collect this data.
  • The data we collect will be processed anonymously and “Data sharing” is disabled.
  • We don’t use other Google services in combination with Google Analytics cookies.


  • When you submit a query through our contact form, we collect your name (first, last, or both – your choice!) and your email address so that we can correspond with you.
  • We also store this information in our website database for backup and possible future reference.
  • We may also retain email correspondence on our server and in our email client for future reference.
  • We host our website through SiteGround.
  • When you fill out our Phone Call Application, this information passes through a WuFoo, a SurveyMonkey service.


  • When you leave a comment on the site we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection.
  • An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture is visible to the public in the context of your comment.
  • If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
  • Some comments may be reviewed for spam by an automated system.


  • Pages on this website may contain links to other websites.
  • Pages on this website may embed content from other websites.
  • Your use of social media share buttons on our website will share your data with the websites you share with.
  • These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


  • When you subscribe to our mailing list, we collect your first name and your email address so that we can communicate with you.
  • You will be able to choose whether you wish to receive correspondence from us regarding blog updates, special promotions, or both.
  • Your personal data will not be stored in our website’s database but in MailChimp, the trusted service we use to send our email messages.
  • At a future date, we may choose to switch to a mailing list provider other than MailChimp. You will be notified and will be given the opportunity to update your contact preferences or unsubscribe at that time.
  • You can unsubscribe at any time by clicking a link at the end of mailing list messages from us. Otherwise, we may retain your information in MailChimp indefinitely.


  • We do not store information in our databases when you purchase a service or product on our website.
  • We use PayPal as our merchant to handle transactions from our website.
  • You will not receive any correspondence from us outside of direct email responses related to your immediate transaction or related inquiry.

Data Sharing

  • We do not share or sell your data with third-parties.
  • We do use some WordPress plugins on this website that may pass data, including personal information, to external servers to process, such as Akismet Anti-Spam or Jetpack by
  • We only use WordPress plugins that are hosted by, which clearly prohibits tracking of users without their explicit consent.

Your Data Rights

  • If you have submitted any personal data on our website, you can request to receive an exported file of the personal data we hold about you.
  • You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
  • If we ever become aware of a security breach that impacts the personal data we hold about you, we will notify you within 72 hours of learning of said breach.
  • You can view, update, download or delete your personal data at any time by request through our contact form.