It is always important to know what is going on in your area of influence at all times. It can be depressing or exhilarating, depending on your point of view. However, an overview of daily changes is vital if you are to achieve a successful business.

Are you aware of what is going on in your marketplace right now? Do you keep up with other efforts in your area of expertise?

Ask yourself these questions:

  1. What are the changes that are happening in your marketplace right now?
  • Is the economy stable? Can you withstand changes in any economy?
  1. Based on these changes, what should you be doing with your time now to maximize your income?
  • Can you join a social networking group to expand your market base? • Can you reframe any articles or products to resell to a new market? • Can you redesign your website to attract more buyers?
  1. What steps can you take to change your approach and game plan over the next 30 days so that you will maximize success now and in the months ahead?

Know thyself and thy Business.

What is your promise to your prospects and clients? If money is not the issue in your business know this. Identify what you can do for current and new clients by way of service, convenience, and availability. If your business is price sensitive, recognize the forces at play in the current marketplace. Know your products and make sure your advertising and promotions are consistent with your promise.

Redo your Web site front page to show current specials or last-minute deals. Make sure this information is targeted to your ideal client. Confirm the offers are changed frequently and have a strong call-to-action.

Determine what comes first. Strategize and sequence tasks in proper order.

When you anticipate the changes in your marketplace and adjust your strategy accordingly, you’ll maximize both your opportunities for success and your ability to perform at your peak.

Need help with your business?

Joanne

Joanne Victoria

Joanne Victoria, host of the San • IT Project podcast, author of 7 books including Lighting Your Path - How To Create the Life You Want, partners with Entrepreneurs who want better want better Life-Work Harmony and more clarity, more confidence, more fun and more success.
Joanne Victoria

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