In this podcast episode #275 of the Sanity Project Podcast, host Joanne Victoria interviews Josh Kelley, a ghostwriter, writing coach, and developmental editor. They discuss Josh’s work, his experience with dyslexia and ADHD, and the importance of understanding the purpose and goal of a book when working on a ghostwriting project. Josh emphasizes the need to be concise and engaging in writing, and the importance of understanding the reader’s perspective. He also shares his own experience of using storytelling in his Christian living book to keep readers engaged. The episode provides valuable insights into the world of ghostwriting and the importance of storytelling in writing.
One of the key takeaways from our conversation was the importance of understanding the purpose and goal of a book when working on a ghostwriting project. Josh shared a worksheet he uses with coaching clients to help them create profiles of their ideal readers and identify who they want to reach with their book.

Quotes
- ‘Knowing yourself from Memoir Writing.’
- ‘Identifying the Target Audience.’
- ‘Understanding purpose and goal.’
- ‘Avoid the ‘blah blah blah.’
- ‘Avoid bitterness in memoir writing.’
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