In this episode of The Sanity Project Podcast, host Joanne Victoria interviews branding strategist Amanda Guerassio about her branding process for solopreneurs and entrepreneurs. They discuss the importance of being intentional about your business and how that translates into your brand, as well as the importance of having a clear strategy to guide all aspects of your business. Amanda explains her branding process, which starts with a brand exploration to get clear on the business’s goals and vision and then translates that into a visual identity. They also discuss the importance of design and copy working together in branding and the challenge of capturing the audience’s attention quickly with a strong visual identity.

Christine Gallagher


  • ‘Branding Encompasses Everything About Your Business.’
  • ‘Being open to new ideas.’
  • ‘Get Amanda’s Free Branding Worksheet.’
  • ‘Branding includes color palettes, logo and fonts.’
  • ‘Choose colors with purpose.’

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Joanne Victoria