Dan DeFigio is a well-known fitness and nutrition expert, and the bestselling author of Beating Sugar Addiction For Dummies (BeatingSugarAddiction.com). Dan has been featured on CNN’s Fit Nation, The Dr. Phil Show, SELF-Magazine, Muscle & Fitness, Shape Magazine, Readers Digest, and a host of other media outlets. Dan provides flexible nutrition counseling for emotional eaters and yo-yo dieters.

‘The ‘why’ of the eating is more important than what to eat.’

‘Stress eating – the mistaken belief that junk food will give some relief.’

‘Ask yourself what you really want before you eat that sugar.’

‘It’s easy to reach for sugar – it’s a 60 second distraction.’

‘Sugar is socially acceptable –it provides a brief dopamine hit.’


Joanne Victoria

Joanne Victoria, host of the San • IT Project podcast, author of 7 books including Lighting Your Path - How To Create the Life You Want, partners with Entrepreneurs who want better want better Life-Work Harmony and more clarity, more confidence, more fun and more success.
Joanne Victoria

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