Bananas About Marketing with Franziska Iseli

Franziska, author of ‘Social Media For Small Business’ is a maverick entrepreneur, leading brand strategist, adventurer, author and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity.

In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement.

A true visionary and eternal optimist, no challenge seems to be too big for Franziska. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world.

A Swiss born Australian (or Swaussie) with a sharp-witted humor and the ability to speak five languages, she is known to make up words, which keeps everyone amused.

Quotes

• ‘Marketing has ripple effects.’
• ‘Understand the Power of Branding.’
• ‘Many skip the branding aspect of business.’
• ‘Branding solves problems.’
• ‘There should be no compromise on the values of your business.’